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AcPPG KELANTAN Digital Marketing Seminar held in 2020

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

FIRST DAY (20.08.2020)

Introduction to Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computersmobile phones and other digital media and platforms to promote products and services.  Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life.

SECOND DAY (21.08.2020)


Personalization is the process of keeping in mind the needs and preferences of your audience so that you market the right product and experience to the right person at the right time. By doing this, you stand a better chance of making customers feel heard, having more meaningful interaction and nudging them to convert.

THIRD DAY (22.08.2020)

Online copywriting and Blogging

Copywriting and Blogging is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

FOURTH DAY (23.08.2020)

Canva for business

Canva is a graphic design platform, used to create social media graphics, presentationspostersdocuments and other visual content The app already includes templates for users to use. The platform is free to use but offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

FIFTH DAY (24.08.2020)

FB Ads & FB Live For Advertising Marketing

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to FacebookLive broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

SIX DAY (25.08.2020)

Social media, viral marketing and video marketing

Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire individuals to share a marketing message to friends, family and other individuals to create exponential growth in the number of its recipients. 

Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further disseminate it out to their social acquaintances. 

SEVEN DAY (26.08.2020)

Online advertising and Paid Marketing

Online advertising, also known as online marketingInternet advertisingdigital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.

Paid Marketing is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for ‘performance’. This may be in the form of each new lead or new customer obtained for the advertiser through the agency’s online marketing efforts or some other ‘performance’ metric the agency and client agree upon before beginning

NINE DAY (27.08.2020)


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